Static vs Dynamic QR Codes: Which is Right for Your Business?

As a business owner, you may be considering using QR codes to engage with your customers and drive traffic to your website. It’s a good strategy to use, one that can yield impressive results.

But when thinking about using QR codes in your marketing campaigns, you might be wondering if you should use static or dynamic QR codes.

Well, we’re here to help. In this blog post, we’ll explore the key differences between static and dynamic QR codes, and help you determine which one is the best choice for your business.

So let’s start with the differences because static and dynamic QR codes are not created equally.

Static vs dynamic QR codes: the key differences

First, let’s define each type of QR code, so you can decide which is best for your business.

What is a static QR code?

A static QR code is a fixed QR code that cannot be edited or changed once created. It will always lead to the same destination, whether a website, landing page, contact information or specific content of your choice.

What are the benefits of using static QR codes?

Static QR codes are easy to create. Static QR codes can be cost-effective because they don’t necessarily need a server, website, or operating system to track clicks or change the destination.

Just like dynamic QR codes, static ones can easily be created, printed, and used in your marketing material.

So if you’re looking to use a QR code for a simple use case (say printing on a small batch of business cards), then a static QR code is the way to go. Because you don’t plan on updating the QR code’s destination, there’s no need for it to be dynamic.

Or if you’re looking to add a QR code to non-printed material, where you can change the QR code with just a few clicks, then a static QR code could be a great option. Because you have the ability to change the QR code on a whim (it’s not printed), you don’t have to worry about making a mistake with the source.

How can I create static QR codes for my business?

Many online services allow you to create static QR codes easily online. But if you’re looking to customize your QR code’s design for a professional look, your best bet is to use a QR code generator plugin for WordPress.

In this case, we recommend Qyrr.

With Qyrr, you can create unlimited static QR codes directly within your website, giving you full control. Create QR codes for website URLs, texts, WhatsApp and SMS messages, phone numbers, vCards, and more directly from the WordPress admin area.

You’ll be able to customize the design to suit your brand by changing the background color and quiet zone. Plus, you can upload your logo or add a custom one with Google Font support.

Essentially, with Qyrr, you’ll have full access to a professional QR code tool right on your website.

What is a dynamic QR code?

On the other hand, a dynamic QR code is a customizable QR code that can be edited and updated at any time.

This allows you to change the destination of the QR code whenever you want, making it a flexible and versatile marketing tool.

What are the benefits of using dynamic QR codes?

When it comes to business use, dynamic QR codes are incredibly useful.

When a QR code is dynamic, the QR code itself can be printed and used in marketing material, but the destination can change if need be.

Say you’ve printed a QR code on a flyer or poster, but the destination URL is wrong, or the contact information you’ve attached needs updating. With a dynamic QR code, you can do this easily. The QR code image stays the same, but the destination can change as often as possible.

Not only will this save you cost on your printed material because you won’t have to keep doing reprints every time you need to change the QR, but it will give you peace of mind too. Mistakes happen, and if you input the wrong QR code source at creation, a dynamic QR code will allow you to correct it without reprinting.

Dynamic QR codes also allow you to track the QR code’s number of scans – making them much more effective if you’re looking to track metrics in real time.

This information can be incredibly useful if you’re looking to track the effectiveness of your printed material (posters, business cards, flyers, etc.). Without a dynamic QR code, you may never know if the time and money spent on your QR code campaign was worth it.

How can I create dynamic QR codes for my business?

Because dynamic QR codes can be updated, you’ll want a reliable and safe way to store and update them.

In this case, there’s no safer place than on your own website. Third-party software or websites aren’t as reliable, and the costs can increase if you need extra features.

So we recommend keeping your dynamic QR code system on your website with the best QR code generator plugin out there, Qyrr.

With Qyrr, you’ll be able to create professional dynamic QR codes from your WordPress dashboard.

Set and change your QR code destination as many times as you like. Qyrr allows you to create dynamic QR codes that take the user to pages on your website, external URLs, show text, contact information, WIFI information, GEO location, and more.

Because Qyrr uses WordPress, you’ll be able to create a new QR code using a system you already know in a matter of minutes. No worrying about lost passwords for third-party systems, no learning curve. You can just get creating and use your QR codes with ease.

Which is the right choice for your business?

So, which one is right for your business? Here are a few things to consider:

• Ease of use: Static QR codes are generally easier to use, as they don’t necessarily require special software or tools to create. You only need a QR code generator, and you can create a static QR code in just a few minutes for one-time use. Dynamic QR codes, on the other hand, typically require the use of a dynamic QR code generator or a specific platform to manage the code.
• Cost: Static QR codes are generally cheaper to create and use, as they don’t require ongoing maintenance or management. Dynamic QR codes, on the other hand, have a cost attached to them, but they come with some extra features that might be necessary for your marketing strategy.
• Customization: If you want to customize and update your QR code’s destination on the fly, a dynamic QR code is the way to go. However, if you want a simple, straightforward QR code that will always lead to the same destination, a static QR code may be the better choice.
• QR code tracking and analytics: Dynamic QR codes typically offer more advanced tracking and analytics capabilities, allowing you to see how many people are scanning your QR code and where they are coming from. Static QR codes do not offer this level of tracking at all.

Ultimately, choosing between static and dynamic QR codes comes down to your business needs and goals. A static QR code may be the right choice if you want a simple, low-cost QR code that will always lead to the same destination.

However, if you want the ability to customize and update your QR code and access advanced tracking and analytics, a dynamic QR code may be a better fit.

By carefully considering your business needs and goals, you can decide which type of QR code is right for you.

Add static and dynamic QR codes to your website today

Both static and dynamic QR codes have their own unique advantages and disadvantages. Static QR codes are simple, easy to create, and cost-effective, making them a great choice for those starting out.

Dynamic QR codes, on the other hand, offer advanced tracking and analytics. Making them a better choice for those looking for more detailed information on their QR code campaigns.

No matter your choice, have full control over the outcome by creating them directly on your website. Keep your QR codes safe, make them manageable, and track their progress with the QR code WordPress plugin Qyrr.