4 easy WooCommerce Geotargeting Strategies to Boost Sales

In the context of e-commerce, geolocation marketing and geotargeting involve determining the customer’s physical location and delivering brand messaging based on their location. Savvy marketers use geotargeting strategies to increase conversions and grow their bottom line.

In this article, we’ll cover some of the most popular WooCommerce geotargeting strategies and explain how you can implement them in your online store using Distancr.

What is WooCommerce Geotargeting

Geolocation is all about estimating a device’s physical location and attributing it to an individual. In this way, geolocation serves as an individual’s location. It’s used in marketing to communicate a brand’s value based on the individual’s location.

When you combine geolocation data with a consumer’s behavior data. Doing so enables you to segment customers based on their geolocation. You can then communicate brand messaging to people who are within a specific range of a location.

For example, if you run a restaurant, you can implement geotargeting strategies for customers who are near your restaurant. This is perfect for online store owners and marketers that are looking for ways to delight customers by delivering a personalized experience.

4 geotargeting strategies for WooCommerce store owners

Here are four WooCommerce geotargeting strategies that can help you increase conversions and boost sales:

#1: Show or hide products

There are plenty of use cases where you might need to show (or hide) WooCommerce products based on a customer’s distance from a location. This is perfect for when you need to sell specific products to customers within a specific area.

For example, if you sell grocery items, you might want to sell frozen foods to customer within a 10 kilometer radius of your store. This is possible with geotargeting.

The key benefit of this is that it allows you to deliver a better user experience to customers. When a prospective customer lands on your online store, they’ll only see products that they can purchase. In this way, you’ll have fewer customer support tickets to deal with.

Here’s how you can implement this using Distancr:

Head over to WooCommerce > Settings > Distancr from the WordPress admin panel. Click on the Blocklist tab to get started.

Distancr Blocklist tab

Next, click the Add Rule button to create a new blocklist and set the following options:

  • Location – Select a location using the dropdown.
  • Distance – Enter a distance value.
  • Compare – Select an operator i.e. either less than (<) or greater than (>).
  • Block – Use the dropdown to select Products.
  • Product Category – Select a product category to block.

You can add as many blocklist rules as you’d like. Click the Save Rules button to proceed.

#2: Change product prices

As an online store owner, you might need to change the price at which you sell products based on the customer’s distance from your store. For example, if they’re within a 50 kilometer radius of your retail store, they’ll qualify for a 10% off discount.

Changing product prices dynamically based on the customer’s location or distance from a particular location is a great way to increase sales and generate more revenue. In addition to this, you can combine it with digital marketing to acquire new customers.

Here’s how you can implement this using Distancr:

Navigate to WooCommerce > Settings > Distancr from the WordPress admin panel. Click on the Pricing tab to get started.

Distancr Pricing tab

Click the Add Rule button to create a new pricing rule and set the following options:

  • Priority – Set the priority in which you want the pricing rules to be applied.
  • Location – Select a location using the dropdown.
  • Distance – Enter a distance value.
  • Compare – Select an operator i.e. either less than (<) or greater than (>).
  • Product Category – Select the product category you’d like to apply the pricing rule to.
  • Price – Enter the price (or percentage) value you’d like to adjust the product’s price by.
  • Apply to – Use the dropdown to choose whether the discount should be applied to all prices, only regular price, or only sale price.
  • Discount-Type – Choose from one of five discount types i.e. percentage decrease, percentage increase, fixed decrease, fixed increase, or a fixed amount.

Distancr lets you add as many pricing rules as you’d like. Click the Save Rules button to continue.

#3: Show specific shipping options

Unlike established e-commerce giants like Amazon, growing online stores can’t always offer the same shipping options to all of their customers. In other words, they need a way to show specific shipping options based on a customer’s distance from your store or warehouse.

Depending upon your implementation and shipping infrastructure, you can use this WooCommerce geotargeting strategy to save money and deliver an overall better user experience to customers. For example, you can offer customers within a specified radius of your online store free 2-day shipping.

Here’s how you can implement this using Distancr:

Go to WooCommerce > Settings > Distancr from the WordPress admin panel. Click on the Blocklist tab to get started.

4 easy WooCommerce Geotargeting Strategies to Boost Sales 1

Next, click the Add Rule button to create a new blocklist and set the following options:

  • Location – Select a location using the dropdown.
  • Distance – Enter a distance value.
  • Compare – Select an operator i.e. either less than (<) or greater than (>).
  • Block – Use the dropdown to select Shipping Method.
  • Shipping Method – Select the shipping methods you’d like to block for the specified location.

You can add as many blocklist rules as you’d like. Click the Save Rules button to proceed.

#4: Show specific payment methods

Many times, online store owners need to display specific payment methods to customers at checkout based on their distance from a location. For example, they might want to offer more payment methods – like cash on delivery and credit card payments – to customers who are closer to their business headquarters.

Offering payment methods based on the customer’s distance from your store can help you increase sales, generate more revenue, and deliver a good customer experience.

Here’s how you can implement this using Distancr:

Go to WooCommerce > Settings > Distancr from the WordPress admin panel. Click on the Blocklist tab to get started.

4 easy WooCommerce Geotargeting Strategies to Boost Sales 2

Next, click the Add Rule button to create a new blocklist and set the following options:

  • Location – Select a location using the dropdown.
  • Distance – Enter a distance value.
  • Compare – Select an operator i.e. either less than (<) or greater than (>).
  • Block – Use the dropdown to select Payment Gateway.
  • Payment Gateway – Select the payment gateways you’d like to block for the specified location.

Using Distancr, you can add as many blocklist rules as you’d like. Once you’re done, click the Save Rules button to proceed.

Wrapping up

Using the Distancr plugin, you can easily implement a variety of WooCommerce Geotargeting strategies on your WooCommerce store. It’s the easiest way to deliver a personalized shopping experience to customers.

To recap, you can use Distancr to:

  • Show or hide products
  • Change product prices
  • Show specific shipping options
  • Show specific payment methods

Ready to implement WooCommerce geotargeting strategies on your e-commerce store and grow your bottom line? Get the Distancr plugin today.